I worked on the Dulux account for 6 years, winning multiple Roses Awards. The Nations Most Durable Defender was part of a showcase and case study campaign advertising the most durable paint on the market and where it has been the go to for a lot of specifiers. Aimed at the trade and Architects etc with the positioning that its trusted by the trade - Trade & Trusted. It was one part of the Planet Possible strategy for Dulux. I also worked with DDC (Dulux Decorator Centres) for all in-store POS.